The marketing palette: strategic mix of marketing solutions for your nonprofit
Are you committed to making a positive change in the world? Do you aim to enrich the lives of people everywhere and are determined to boost your impact? With the marketing palette you will reach the people who have to hear your story and will trigger the action needed to turn your organisation’s goals into reality. The palette is a tailored mix of sure-fire marketing tactics that will help you (re-)imagine and (re-)paint your ‘cause canvas’ – that perfect space in which your NGO’s cause turns into amazing impact. I am Laura Tufis, nonprofit marketer and digital campaigner, and I created the marketing palette for each and every good cause out there aiming to inspire, improve lives, connect communities or protect our planet. So let’s use marketing for good and work together towards a better world for everyone!
Concrete, measurable and exciting ’cause canvas’. Long- & short-term roadmaps.
Thought leadership plan. Starts with persona design & content pillars. SEO-focused.
Engaging content aligned with your NGO’s objectives and adapted to your personas. Conversion-led.
Strategic, creative, workable ideas that will generate buzz around your cause. Current & engaging campaigns.
Tailored, powerful campaigns that will inspire and trigger action. Conversion-focused.
Audits & regular reporting focused on your NGO’s objectives. Action plan included.
What do my clients say?
- With lots of years of experience in the different aspects of nonprofit marketing, Laura's level of expertise can be described as 'native'. She works hard, is detailed and to-the-point. Add to that a modern approach, great dedication and a sharp focus on results. The Marketing Palette is a one-stop-shop for NGOs looking to improve their marketing.
- Laura is a professional digital marketer, covering aspects from strategy to online campaigns and web analytics reporting. She developed the digital marketing strategy and managed SNV's website refresh from redesign recommendations all the way through to implementation with the web agency. The website revamp together with the online campaigns led to a steady increase in visits and engagement. Laura combines strategic insight with thoroughness and an eye for detail. She has a strong sense of ownership and responsibility.
- Thank you for the great coverage of our event (EIT Awards Ceremony 2013) on our social media channels. We have been getting some really good feedback – everyone was really impressed and I thought you’d like to know that our keynote speaker mentioned this to us specifically when we met him after the event!