The marketing palette: strategic mix of marketing solutions for your nonprofit

Are you committed to making a positive change in the world? Do you aim to enrich the lives of people everywhere and are determined to boost your impact? With the marketing palette you will reach the people who have to hear your story and will trigger the action needed to turn your organisation’s goals into reality. The palette is a tailored mix of surefire marketing tactics that will help you (re-)imagine and (re-)paint your ‘cause canvas’ – that perfect space in which your NGO’s cause turns into amazing impact. I am Laura Tufis, non-profit marketer and social change campaigner, and I created the marketing palette for each and every good cause out there aiming to inspire, improve lives, connect communities or protect our planet. So let’s use marketing for good and work together towards a better world for everyone!

Marketing strategy

Research-based. Concrete. Mission-focused. Measurable. Long- & short-term roadmaps.

Content strategy

Starts with persona design & content pillars. Based on inbound marketing principles. SEO-focused.

Website revamps

Aligned with your NGO’s objectives. Engaging content adapted to your personas. Conversion-led.

Social media

Strategic. Creative, workable ideas relevant to your personas. Current & engaging campaigns.

Email marketing

Tailored, powerful campaigns aligned with your NGO’s objectives. Conversion-focused.

Web analytics

Audits & regular reporting. Focused on your NGO’s objectives. Action plan included.

What do my clients say?

Blog: resources for nonprofit marketers