Guided by the Cause Canvas – a strategic marketing tool I designed for NGOs aiming to thrive – you’ll gain more clarity on the core purpose of your cause, distill your solutions and determine the steps needed for your organisation to make a splash. Together we’ll look at your audience, identify your unique selling points, sharpen your key messages and select the ideal platforms and ambassadors for your organisation.
Is your website aligned with your organisation’s objectives? Does it tell a clear, captivating story that resonates with your audience and triggers action? Do you have a blog and if so, is it converting visitors into leads? These are only some of the points that I will address to make sure that your website supports your NGO’s goals and ignites your cause at every step.
Thought leadership strategy
Tap into your NGO’s knowledge and expertise, connect with your audience through content that matters and position your NGO as a thought leader in your field. With your personas in mind, I will help you define your content pillars and put together an SEO-driven content strategy that will inspire and build long-lasting relationships.
Accelerate the growth and engagement of your community – from donors and sponsors to members and customers. With the Marketing Palette you will start creating tailored content, run powerful campaigns and maximise your lead conversion efforts. But we won’t stop there. We crunch the numbers, review, learn and continuously improve.