Let’s paint a different picture

We help impact-first organisations develop marketing strategies that lead to meaningful action

 

Download the Cause Canvas   Request a consultation

Let’s paint a different picture

We help impact-first organisations develop marketing strategies that lead to meaningful action

 

Download the Cause Canvas

Request a consultation

Craft a solid marketing strategy anchored in purpose

Improve your digital processes and drive more action

Build lasting relationships and amplify your impact

Is your NGO or social enterprise getting the attention it deserves?

If you find yourself facing any number of the following roadblocks, you’re in the right place.

Marketing is not aligned with your organisational strategy and mission

Times have changed and you’re not seeing the results you once used to

There’s disconnect between marketing, sales and business development

Your systems are not integrated and digital processes eat up your time

Key messaging and overall content don’t support your impact objectives

Your website is neither engaging nor converting leads

Your marketing funnel is running dry or shows low conversion rates

Your customers, members or donors are few and aren’t renewing

From concept to completion, we craft the blueprint that gets you results that matter.

Laura is a highly-skilled, super motivated, professional and well-rounded marketing consultant. Over the course of two months, she supported our team in the implementation of Hubspot and more specifically consulting how to best bridge our marketing and sales activities and advising us on best practices across our marketing campaigns. Laura comes highly recommended at both a strategic and operational level and can be counted on to get a project done timely and exceeding expectations. On top of everything, she is an absolute delight to work with, positive and efficient – she isn’t afraid to delve into projects, ask questions and push her clients to be better and achieve more. I look forward to working with her again!

 

Amina Ariana Lang, Marketing & Communications Manager
EIT InnoEnergy

Laura is one in a million. I have never encountered a person with her unique mix of high-level strategic thinking and brilliantly detail-oriented executive skills. Laura is creative, determined and enthusiastic as well as a great sparring partner whose solid and thoughtful advice is to be taken seriously. She can navigate complex situations and deliver on a project against all odds. I always trusted her to pick up and enrich the brief on the fly and make things happen. Usually exceeding expectations, she was ahead of the curve in bringing innovation when the organization most required it. During her time at Akvo, Laura improved our marketing efforts enormously. Thanks to her, we’ve been able to roll out consistent marketing campaigns and generate qualified leads like never before. She used her creativity, intelligence, abundance of energy and entrepreneurial drive to make a marketing strategy that worked, brought results and hit the bottom line.

 

Alvaro de Salvo, Head of Marketing & Communications
Akvo

We’ve had the pleasure of working with Laura to set up our new CRM and email marketing system. Laura is a true expert in her field and easily transported us out of the ”dark ages” to a place where we can now easily measure our client engagement, create tailor-made automations for specific needs, and welcome new joiners to our tribe. Laura reviewed and tested several systems before recommending the one that would suit our needs, budget and future aspirations the very best. She also helped us clarify and sequence our customer journey, generate plenty of ideas for our content strategy, and from there develop the wireframes for our website. Professional, detailed, action oriented and quickly responding to our questions and needs Laura is a true asset.

 

Manuela Damant, Women's Leadership Coach & Trainer
Azkua

Laura guided a group of Indigenous women throughout the Cause Canvas model, and I am honoured to have been included in this opportunity. Her guidance was very loving, encouraging, supportive and helpful. Her ability to adapt and make requested changes to fit the learning needs of the group was excellent. Her openness to receive feedback and guidance from participants was inspiring to see. The Cause Canvas model itself centers on the higher goal, and she always reminded us to connect back to the higher goal to tie everything together, as it’s all interconnected. I look forward to building off of this solid foundation and continue being a part of greater change for future generations. Ekosani Laura for your guidance and support.

 

Lee Spence, Founder
Lee Mae Spence

We worked with Laura to streamline Azkua’s marketing processes and define our customer journey. We now have a well functioning marketing automation system that ensures all relevant data goes through one channel. She also helped us identify our client persona and designed our website wireframes, so we can ensure that all our communications address the client base we want to reach. Laura brings a wealth of knowledge with her and her maximising nature will make sure you deliver on the deadlines agreed at the outset.

 

Dovile Corrigan, Strengths Coach & Trainer
Azkua

Laura is the manifestation of “Integrity”! Everything she does is absolutely the top quality that one can expect. She always – always – goes the extra mile to provide the best service for her clients. She is very knowledgeable in the domain of purpose-driven marketing and I am extremely grateful to have had her as my marketing advisor. I highly recommend Laura for any purpose-driven enterprise.

 

Somaye Dehban, Nexus Strategist & Change Leader

I had the pleasure of working with Laura on a variety of projects over a 7 month period. From a marketing perspective, Laura had the Midas touch and excelled in everything she worked on, delivering exceptional quality of work, on time and in budget. But what really sets Laura apart is her professionalism, her can-do attitude, her passion for what she does, and above all, her work ethic. I have no hesitation in recommending Laura to consult at strategic and operational level for marketing projects.

 

Etienne de Jager, Senior Marketing Manager
EIT InnoEnergy Professional Learning

Laura is a professional digital marketer, covering aspects from strategy to online campaigns and web analytics reporting. She developed the digital marketing strategy and managed SNV’s website refresh from redesign recommendations all the way through to implementation with the web agency. The website revamp together with the online campaigns led to a steady increase in visits and engagement. Laura combines strategic insight with thoroughness and an eye for detail. She has a strong sense of ownership and responsibility.

 

Karin Bokhove, Marketing Strategist & Manager
SNV Netherlands Development Organisation
Cause Canvas

Download the Cause Canvas

Your marketing strategy tool to challenge the status quo and put more good out into the world

Starting out or scaling up? Discover the Cause Canvas, a marketing strategy framework for organisations committed to social and environmental impact. Consisting of nine elements that revolve around your dream for a more just and sustainable world (the higher goal), the tool guides you through questions that are key in growing a cause.

Let's work together to create sustainable change

Marketing strategy for social impact

Develop a marketing strategy that is aligned with your mission and breathes new life into your sales or fundraising campaigns.

Brand narrative that sparks your customer journey

Let your expertise shine at every step of the customer journey. We develop content that effectively tells your story and inspires action.

Coherent workflows across all your platforms

Save time and deliver an engaging experience across all platforms by streamlining and automating your digital processes.

Engaging websites that lead to action

Revamp your website or build one from scratch to support your organisation's objectives, revitalise your image and turn visitors into qualified leads.

In broad strokes, here’s what you can expect

Book a consultation and tell us what you're trying to solve

Receive a proposal tailored to your needs and requests

Roll out a marketing strategy that exemplifies your cause

It’s time for your cause to make its mark

Social and environmental causes are at the heart of the Marketing Palette. We are passionate about organisations that put good out into the world, inspire wonder and action, improve lives, connect communities, and protect our planet. We understand that this field has unique challenges and needs to be agile when facing roadblocks. As specialists in strategic marketing, communications, digital processes and web development, we devote ourselves to taking on your challenges so you can spend less time worrying and more time creating sustainable change through the programmes and projects you love. Learn more about who we are and how we work.

Our clients say it best

Laura is one in a million. I have never encountered a person with her unique mix of high-level strategic thinking and brilliantly detail-oriented executive skills. Laura is creative, determined and enthusiastic as well as a great sparring partner whose solid and thoughtful advice is to be taken seriously. She can navigate complex situations and deliver on a project against all odds. I always trusted her to pick up and enrich the brief on the fly and make things happen. Usually exceeding expectations, she was ahead of the curve in bringing innovation when the organization most required it. During her time at Akvo, Laura improved our marketing efforts enormously. Thanks to her, we’ve been able to roll out consistent marketing campaigns and generate qualified leads like never before. She used her creativity, intelligence, abundance of energy and entrepreneurial drive to make a marketing strategy that worked, brought results and hit the bottom line.

 

Alvaro de Salvo, Head of Marketing & Communications
Akvo

Laura is a professional digital marketer, covering aspects from strategy to online campaigns and web analytics reporting. She developed the digital marketing strategy and managed SNV’s website refresh from redesign recommendations all the way through to implementation with the web agency. The website revamp together with the online campaigns led to a steady increase in visits and engagement. Laura combines strategic insight with thoroughness and an eye for detail. She has a strong sense of ownership and responsibility.

 

Karin Bokhove, Marketing Strategist & Manager
SNV Netherlands Development Organisation

As a direct result of Laura’s hard work we now have a brand new mobile-responsive website which includes an intuitive and user-friendly interface and blog, a more solid presence on social media and country-wide recognition with all large education foundations. Moreover, Laura proved to be particularly gifted in the development of marketing materials tailored to our diverse target audience.

 

Thierry Verheije, 2014 – 2015 President
Huygens Talent Circle (HUTAC)

Laura guided a group of Indigenous women throughout the Cause Canvas model, and I am honoured to have been included in this opportunity. Her guidance was very loving, encouraging, supportive and helpful. Her ability to adapt and make requested changes to fit the learning needs of the group was excellent. Her openness to receive feedback and guidance from participants was inspiring to see. The Cause Canvas model itself centers on the higher goal, and she always reminded us to connect back to the higher goal to tie everything together, as it’s all interconnected. I look forward to building off of this solid foundation and continue being a part of greater change for future generations. Ekosani Laura for your guidance and support.

 

Lee Spence, Founder
Lee Mae Spence

We worked with Laura to streamline Azkua’s marketing processes and define our customer journey. We now have a well functioning marketing automation system that ensures all relevant data goes through one channel. She also helped us identify our client persona and designed our website wireframes, so we can ensure that all our communications address the client base we want to reach. Laura brings a wealth of knowledge with her and her maximising nature will make sure you deliver on the deadlines agreed at the outset.

 

Dovile Corrigan, Strengths Coach & Trainer
Azkua

I had the pleasure of working with Laura on a variety of projects over a 7 month period. From a marketing perspective, Laura had the Midas touch and excelled in everything she worked on, delivering exceptional quality of work, on time and in budget. But what really sets Laura apart is her professionalism, her can-do attitude, her passion for what she does, and above all, her work ethic. I have no hesitation in recommending Laura to consult at strategic and operational level for marketing projects.

 

Etienne de Jager, Senior Marketing Manager
EIT InnoEnergy Professional Learning

With lots of years of experience in the different aspects of nonprofit marketing, Laura’s level of expertise can be described as ‘native’. She works hard, is detailed and to-the-point. Add to that a modern approach, great dedication and a sharp focus on results. The Marketing Palette is a one-stop-shop for NGOs looking to improve their marketing.

 

Reinier van Oorsouw, Director & Producer
Beyond Borders Media

Working with Laura has been a real pleasure. She has been very helpful in the implementation of Hubspot in our company. Her knowledge, skills and hands-on attitude have allowed us to structure this project and get it done. She has been of very good advice and support, and I would definitely recommend her work as a consultant.

 

Susana Maure Perez, Senior Marketing Manager
EIT InnoEnergy

Laura is a real asset to any company that she works for. She is a problem solver and has an outstanding understanding of automated marketing systems.

 

Kayla Ebert, Corporate Communications Manager
EIT InnoEnergy

Laura is a highly-skilled, super motivated, professional and well-rounded marketing consultant. Over the course of two months, she supported our team in the implementation of Hubspot and more specifically consulting how to best bridge our marketing and sales activities and advising us on best practices across our marketing campaigns. Laura comes highly recommended at both a strategic and operational level and can be counted on to get a project done timely and exceeding expectations. On top of everything, she is an absolute delight to work with, positive and efficient – she isn’t afraid to delve into projects, ask questions and push her clients to be better and achieve more. I look forward to working with her again!

 

Amina Ariana Lang, Marketing & Communications Manager
EIT InnoEnergy

We’ve had the pleasure of working with Laura to set up our new CRM and email marketing system. Laura is a true expert in her field and easily transported us out of the ”dark ages” to a place where we can now easily measure our client engagement, create tailor-made automations for specific needs, and welcome new joiners to our tribe. Laura reviewed and tested several systems before recommending the one that would suit our needs, budget and future aspirations the very best. She also helped us clarify and sequence our customer journey, generate plenty of ideas for our content strategy, and from there develop the wireframes for our website. Professional, detailed, action oriented and quickly responding to our questions and needs Laura is a true asset.

 

Manuela Damant, Women's Leadership Coach & Trainer
Azkua

Thank you for the great coverage of our event (EIT Awards Ceremony 2013) on our social media channels. We have been getting some really good feedback – everyone was really impressed and I thought you’d like to know that our keynote speaker, Naveen Jain, mentioned this to us specifically when we met him after the event!

 

Caroline Vandenplas, Head of Communications
European Institute of Innovation and Technology (EIT)

Laura is the manifestation of “Integrity”! Everything she does is absolutely the top quality that one can expect. She always – always – goes the extra mile to provide the best service for her clients. She is very knowledgeable in the domain of purpose-driven marketing and I am extremely grateful to have had her as my marketing advisor. I highly recommend Laura for any purpose-driven enterprise.

 

Somaye Dehban, Nexus Strategist & Change Leader

When I heard about the Cause Canvas workshop, I said yes immediately because I was shifting my business model to something new, and I needed to get clear on my model and positioning in the market. Doing the work together on the creative platform used for the canvas [Miro], it felt a little daunting at first but I quickly fell in love with using it to brainstorm and put down my ideas, research and resources to help my business. I think what I enjoyed the most was the way the platform was structured, which put me into more of a creative zone, with a big picture view that could be zoomed right down to the little details. I learn best visually and hands-on, and this workshop gave me both. I’ve gotten more clear not only on my messaging but on the whole structure of my business, who needs to be involved and how, and the gaps that need to be addressed.

 

Brenda MacIntyre, Founder
Medicine Song Woman Creations

Marketing resources for global changemakers

Sign up to our newsletter

Receive monthly tips, resources, reflections and (sometimes) offers on sustainable marketing for social and environmental impact. 🌿


.