About The Marketing Palette

There are so many amazing social and environmental causes out there that never really grow to their full potential. The ideas are powerful, the minds behind them are brilliant and the urgency has never been greater. However, they fail to scale because they don’t get enough attention from the people who can help them grow.

At The Marketing Palette, we believe that marketing – if done with empathy, honesty and a focus on the bigger purpose – can contribute to creating sustainable change. That’s why we’re here: to help impact-first organisations develop marketing strategies that drive action for inclusive positive change.

Founded by Laura Tufis, a marketer with over 10 years of experience in purpose-led organisations, we are now growing into a network of independent professionals who bring together a mix of marketing, digital, communications, editorial and web development skills, so that we can address a larger scope of your outreach needs. Check out our solutions.

About The Marketing Palette

There are so many amazing social and environmental causes out there that never really grow to their full potential. The ideas are powerful, the minds behind them are brilliant and the urgency has never been greater. However, they fail to scale because they don’t get enough attention from the people who can help them grow.

At The Marketing Palette, we believe that marketing – if done with empathy, honesty and a focus on the bigger purpose – can contribute to creating sustainable change. That’s why we’re here: to help impact-first organisations develop marketing strategies that drive action for inclusive positive change.

Founded by Laura Tufis, a marketer with over 10 years of experience in purpose-led organisations, we are now growing into a network of independent professionals who bring together a mix of marketing, digital, communications, editorial and web development skills, so that we can address a larger scope of your outreach needs. Check out our solutions.

Committed to sustainable change & ethical marketing

We are deeply passionate about causes that put good out into the world, inspire both wonder and action, improve lives, connect communities, and protect our planet. This passion, combined with a strong belief that we need to turn the tide toward a more ethical marketing discipline, led to the development of the Cause Canvas – a marketing strategy framework for organisations committed to social and environmental impact.

So if you’re looking to use a framework that doesn’t just focus on profit but also on a higher values-based goal, make sure you download your copy of the Cause Canvas.

It might sound odd coming from a company who lives and breathes marketing, but here’s how we think about it: marketing is a tool. And like any other tool, it can be used for a variety of goals across a large spectrum. It’s up to us to create an environment in which the good side of the spectrum shines bright. Check out our ethical marketing blog series.

Committed to sustainable change & ethical marketing

We are deeply passionate about causes that put good out into the world, inspire both wonder and action, improve lives, connect communities, and protect our planet. This passion, combined with a strong belief that we need to turn the tide toward a more ethical marketing discipline, led to the development of the Cause Canvas – a marketing strategy framework for organisations committed to social and environmental impact.

So if you’re looking to use a framework that doesn’t just focus on profit but also on a higher values-based goal, make sure you download your copy of the Cause Canvas.

It might sound odd coming from a company who lives and breathes marketing, but here’s how we think about it: marketing is a tool. And like any other tool, it can be used for a variety of goals across a large spectrum. It’s up to us to create an environment in which the good side of the spectrum shines bright. Check out our ethical marketing blog series.

Why work with us?

We see every project as a long-lasting partnership. So for the duration of our work together, we become part of your team and strive to implement the solutions that best address your organisation’s goals and objectives. Afterwards, we stay in touch to make sure that things are rolling according to the plan.

You receive support on both a strategic and an operational level. Our methods are multilevel: we zoom out to get an impression of your organisation and advise on strategy, and then zoom in on processes to help you optimise and align them with your strategy.

We stay on top of the latest marketing trends and tools. To ease your work, keep innovating and give your business an edge, we constantly look for new ideas, new systems and automations possibilities. Before adoption, we evaluate their ethical implications together with you.

You can expect quality and accuracy at every step. We strive to deliver a top-notch experience – communication and systems-wise – to all your audiences as well as to all the stakeholders involved in the project. Get in touch for a free consultation.

Why work with us?

We see every project as a long-lasting partnership. So for the duration of our work together, we become part of your team and strive to implement the solutions that best address your organisation’s goals and objectives. Afterwards, we stay in touch to make sure that things are rolling according to the plan.

You receive support on both a strategic and an operational level. Our methods are multilevel: we zoom out to get an impression of your organisation and advise on strategy, and then zoom in on processes to help you optimise and align them with your strategy.

We stay on top of the latest marketing trends and tools. To ease your work, keep innovating and give your business an edge, we constantly look for new ideas, new systems and automations possibilities. Before adoption, we evaluate their ethical implications together with you.

You can expect quality and accuracy at every step. We strive to deliver a top-notch experience – communication and systems-wise – to all your audiences as well as to all the stakeholders involved in the project. Get in touch for a free consultation.

Who we are

Laura Tufis

Laura Tufis | Founder and Impact-first Marketer

Laura is a purpose-driven marketer with over 10 years of experience in impact-first organisations across areas like education, clean energy, gender equality, data for development, cross-sector partnerships, women in leadership and more.

She brings in-depth expertise in inbound marketing, designing marketing strategies anchored in purpose, streamlining customer journeys and digital processes, strengthening brand narratives and building websites that lead to meaningful action.

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Laura has extensive experience working with marketing automation systems like HubSpot, ActiveCampaign, MailerLite, Mailchimp and more. Strategic thinking, focus on quality and innovation and a strong commitment to driving social change are central to her approach. She also advocates for ethical marketing practices and has created the Cause Canvas, a strategy framework for organisations committed to inclusive growth. Laura holds a Master’s degree in Strategic Marketing from Maastricht University. She loves yoga, cycling, board games, reading and everything penguin 🐧.

Looking for more than just marketing support?

A solid marketing strategy needs great content and a well designed website. That’s why, depending on your project goals and needs, I collaborate with two other independent professionals who are also committed to sustainable change and are brilliant in their own craft.

Sarah Fencott

Sarah Fencott | Sustainability Writer

Sarah is a writer and editor with a strong focus on sustainability. She writes for organisations that place people and planet at the very core of their work. She’s worked with sustainable development organisations dedicated to driving social change, non-profits dedicated to improving corporate transparency, and corporates communicating their sustainability efforts.

She’s also worked with the global sustainability standard setter, GRI. Strong ethical and moral values drive her work, as does a deep empathy for the reader perspective.

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She enjoys the challenge of creating copy with just the right nuance to drive action, engagement or deepen understanding on important topics, be they environmental, social, or ethical. She has a business degree from Loughborough University, and is founder of The Write Impact.

When she’s writing, there’s often a fluffy Keeshond 🐶 at her feet, and a couple of cats 🐱🐱 snoozing away nearby. When she’s not writing, she loves being out in nature, identifying birds and other wildlife. She also enjoys running, cooking, gardening, and getting lost in a good book.

Samuel Thomas

Samuel Thomas | Web Developer

Sam has extensive experience working with WordPress, Django, Flutter, APIs of social networks and websites, and intermediate level Code Igniter framework. His skills include HTML/CSS/JS/JQuery, PHP, Python and MySQL. He is also an efficient database designer.

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Sam is also co-founder of Sputznik, an impact-first web design and development agency, and he managed Akvo Foundation’s WordPress-based products for three years. He holds a Master’s degree in Computer Science. Academically, he has worked in Natural Language Processing, Semantic Web, Java and several web technologies.

Sam is an active musician 🎵 and also manages Vineyard Home, an orphanage under the organisation Mission to the Unreached.

Clients

We’ve had the pleasure of working with Laura to set up our new CRM and email marketing system. Laura is a true expert in her field and easily transported us out of the ”dark ages” to a place where we can now easily measure our client engagement, create tailor-made automations for specific needs, and welcome new joiners to our tribe. Laura reviewed and tested several systems before recommending the one that would suit our needs, budget and future aspirations the very best. She also helped us clarify and sequence our customer journey, generate plenty of ideas for our content strategy, and from there develop the wireframes for our website. Professional, detailed, action oriented and quickly responding to our questions and needs Laura is a true asset.

 

Manuela Damant, Women's Leadership Coach & Trainer
Azkua

Laura is a professional digital marketer, covering aspects from strategy to online campaigns and web analytics reporting. She developed the digital marketing strategy and managed SNV’s website refresh from redesign recommendations all the way through to implementation with the web agency. The website revamp together with the online campaigns led to a steady increase in visits and engagement. Laura combines strategic insight with thoroughness and an eye for detail. She has a strong sense of ownership and responsibility.

 

Karin Bokhove, Marketing Strategist & Manager
SNV Netherlands Development Organisation

We worked with Laura to streamline Azkua’s marketing processes and define our customer journey. We now have a well functioning marketing automation system that ensures all relevant data goes through one channel. She also helped us identify our client persona and designed our website wireframes, so we can ensure that all our communications address the client base we want to reach. Laura brings a wealth of knowledge with her and her maximising nature will make sure you deliver on the deadlines agreed at the outset.

 

Dovile Corrigan, Strengths Coach & Trainer
Azkua

Laura is the manifestation of “Integrity”! Everything she does is absolutely the top quality that one can expect. She always – always – goes the extra mile to provide the best service for her clients. She is very knowledgeable in the domain of purpose-driven marketing and I am extremely grateful to have had her as my marketing advisor. I highly recommend Laura for any purpose-driven enterprise.

 

Somaye Dehban, Nexus Strategist & Change Leader

Laura guided a group of Indigenous women throughout the Cause Canvas model, and I am honoured to have been included in this opportunity. Her guidance was very loving, encouraging, supportive and helpful. Her ability to adapt and make requested changes to fit the learning needs of the group was excellent. Her openness to receive feedback and guidance from participants was inspiring to see. The Cause Canvas model itself centers on the higher goal, and she always reminded us to connect back to the higher goal to tie everything together, as it’s all interconnected. I look forward to building off of this solid foundation and continue being a part of greater change for future generations. Ekosani Laura for your guidance and support.

 

Lee Spence, Founder
Lee Mae Spence

I had the pleasure of working with Laura on a variety of projects over a 7 month period. From a marketing perspective, Laura had the Midas touch and excelled in everything she worked on, delivering exceptional quality of work, on time and in budget. But what really sets Laura apart is her professionalism, her can-do attitude, her passion for what she does, and above all, her work ethic. I have no hesitation in recommending Laura to consult at strategic and operational level for marketing projects.

 

Etienne de Jager, Senior Marketing Manager
EIT InnoEnergy Professional Learning

With lots of years of experience in the different aspects of nonprofit marketing, Laura’s level of expertise can be described as ‘native’. She works hard, is detailed and to-the-point. Add to that a modern approach, great dedication and a sharp focus on results. The Marketing Palette is a one-stop-shop for NGOs looking to improve their marketing.

 

Reinier van Oorsouw, Director & Producer
Beyond Borders Media

Working with Laura has been a real pleasure. She has been very helpful in the implementation of Hubspot in our company. Her knowledge, skills and hands-on attitude have allowed us to structure this project and get it done. She has been of very good advice and support, and I would definitely recommend her work as a consultant.

 

Susana Maure Perez, Senior Marketing Manager
EIT InnoEnergy

Laura is one in a million. I have never encountered a person with her unique mix of high-level strategic thinking and brilliantly detail-oriented executive skills. Laura is creative, determined and enthusiastic as well as a great sparring partner whose solid and thoughtful advice is to be taken seriously. She can navigate complex situations and deliver on a project against all odds. I always trusted her to pick up and enrich the brief on the fly and make things happen. Usually exceeding expectations, she was ahead of the curve in bringing innovation when the organization most required it. During her time at Akvo, Laura improved our marketing efforts enormously. Thanks to her, we’ve been able to roll out consistent marketing campaigns and generate qualified leads like never before. She used her creativity, intelligence, abundance of energy and entrepreneurial drive to make a marketing strategy that worked, brought results and hit the bottom line.

 

Alvaro de Salvo, Head of Marketing & Communications
Akvo

When I heard about the Cause Canvas workshop, I said yes immediately because I was shifting my business model to something new, and I needed to get clear on my model and positioning in the market. Doing the work together on the creative platform used for the canvas [Miro], it felt a little daunting at first but I quickly fell in love with using it to brainstorm and put down my ideas, research and resources to help my business. I think what I enjoyed the most was the way the platform was structured, which put me into more of a creative zone, with a big picture view that could be zoomed right down to the little details. I learn best visually and hands-on, and this workshop gave me both. I’ve gotten more clear not only on my messaging but on the whole structure of my business, who needs to be involved and how, and the gaps that need to be addressed.

 

Brenda MacIntyre, Founder
Medicine Song Woman Creations

As a direct result of Laura’s hard work we now have a brand new mobile-responsive website which includes an intuitive and user-friendly interface and blog, a more solid presence on social media and country-wide recognition with all large education foundations. Moreover, Laura proved to be particularly gifted in the development of marketing materials tailored to our diverse target audience.

 

Thierry Verheije, 2014 – 2015 President
Huygens Talent Circle (HUTAC)

Thank you for the great coverage of our event (EIT Awards Ceremony 2013) on our social media channels. We have been getting some really good feedback – everyone was really impressed and I thought you’d like to know that our keynote speaker, Naveen Jain, mentioned this to us specifically when we met him after the event!

 

Caroline Vandenplas, Head of Communications
European Institute of Innovation and Technology (EIT)

Laura is a highly-skilled, super motivated, professional and well-rounded marketing consultant. Over the course of two months, she supported our team in the implementation of Hubspot and more specifically consulting how to best bridge our marketing and sales activities and advising us on best practices across our marketing campaigns. Laura comes highly recommended at both a strategic and operational level and can be counted on to get a project done timely and exceeding expectations. On top of everything, she is an absolute delight to work with, positive and efficient – she isn’t afraid to delve into projects, ask questions and push her clients to be better and achieve more. I look forward to working with her again!

 

Amina Ariana Lang, Marketing & Communications Manager
EIT InnoEnergy

Laura is a real asset to any company that she works for. She is a problem solver and has an outstanding understanding of automated marketing systems.

 

Kayla Ebert, Corporate Communications Manager
EIT InnoEnergy

Let's work together to amplify your impact