Client
Somaye Dehban | Nexus Strategist
Project
HubSpot database audit, engagement & segmentation
Marketing palette
HubSpot processes
Database audit
Web analytics
Email marketing
Forms & segmentation
Client
Somaye Dehban | Nexus Strategist
Project
HubSpot database audit, engagement & segmentation
Marketing palette
HubSpot processes
Database audit
Web analytics
Email marketing
Forms & segmentation
Need
Somaye Dehban is a Nexus Strategist, Change Leader and Connector. She brings together seemingly unlikely partners to drive sustainable change and helps mission-driven organisations develop practical strategies for SDG impact scale-up. Somaye needed to organise, re-engage and segment her contacts in line with her new business strategy. She needed support in structuring her HubSpot CRM, marketing and sales system accordingly.
Solution
We started with a database audit in order to understand what the current audiences looked like in terms of relevance to business objectives, segmentation and engagement. We then ran a campaign to re-engage the database, segment it according to the target groups identified and attract new leads. The work also included advice on strategic segmentation, campaign messaging, GDPR compliance processes as well as training on how to maximise the use of HubSpot.
Results
Somaye now has a well-structured marketing and sales system and a newly engaged database that allow for highly tailored marketing campaigns and sales conversations. The streamlined processes and centralised data are key in improving decision-making and scaling marketing and sales efforts. The re-engagement campaigns had open and click rates higher than the industry average (on average, 30%+ and 3%+, respectively).
Laura is the manifestation of “Integrity”! Everything she does is absolutely the top quality that one can expect. She always – always – goes the extra mile to provide the best service for her clients. She is very knowledgeable in the domain of purpose-driven marketing and I am extremely grateful to have had her as my marketing advisor. I highly recommend Laura for any purpose-driven enterprise.
Somaye Dehban, Nexus Strategist & Change Leader