Let’s use marketing for the greater good
Marketing strategy for social impact
Receive support in developing a marketing strategy that attracts your ideal customers or donors and turns them into long-term supporters – all the while making sure you stay true to your foundational values. At the centre of our services lies the Cause Canvas – our strategy framework for organisations committed to inclusive growth. The tool is free to download and comes with a series of questions that will guide you through expanding the reach of your cause in a strategic and sustainable way. To help you implement the Cause Canvas and craft a refreshing strategy, we provide workshops and consultancy tailored to your organisation’s needs.
We recognise that developing a strategy that everyone involved believes in, benefits from and is inspired by, is no easy feat. That’s why we’ve created the Cause Canvas – a nine-element strategy framework that revolves around your dream for a more just and sustainable world and helps you safeguard your values and relationships as you grow your cause. By using the Cause Canvas as a guiding tool, we help you conduct stakeholder, competitor and buyer persona research, audit your marketing messages and processes, identify gaps, opportunities and focus areas, and strengthen your value proposition so that it resonates with all your stakeholders and reflects your organisation’s purpose. Make sure you download the Cause Canvas and get familiar with its concepts. And get in touch if you need support in implementing it.
Streamline your customer journey for maximum engagement and alignment with your mission. We work with you to map your main customer journey touchpoints, build or strengthen your marketing funnel for optimum conversion and retention, and develop key messages that speak to your customers/donors at every stage – all with your core purpose in mind.
Maximise your ideal marketing platforms. We offer advice on effectively reaching your buyer personas and provide content and technical tips on optimising the use of your key channels.
Brand narrative that sparks your customer journey
Tell your story in an engaging way and position your organisation as a thought leader in your field. We can help you let your expertise shine, connect with your audience through content that matters and develop a content strategy that inspires and builds long-lasting relationships.
Receive support in developing a content strategy aligned with your organisation’s mission. With your objectives and personas in mind, we conduct an audit of all your content, define your content pillars and pinpoint content pieces that can boost your customer journey. You will also receive a three-month editorial calendar.
Get the content you need to optimise your marketing funnel. We help you develop content for the key touchpoints in your customer journey.
Save time by outsourcing your content development. From blog posts and marketing emails to sales copy, content for new product launches and website content revamps, we can support you in writing content that breathes new life into your cause, speaks to all your stakeholders, boosts your conversion rates and is in tune with your values.
Coherent workflows across all your platforms
Streamline your digital workflows, bridge marketing and sales, and make use of automations that will optimise your customer journey and save you time and energy. We have extensive experience working with marketing/sales automation systems like HubSpot, ActiveCampaign, MailerLite, Mailchimp, Pipedrive and more.
We can conduct an audit of your digital tools: marketing, sales and service software, CRM, website, ecommerce apps, learning management system, reporting tools and more. We can then advise on how to improve their use, select new ones based on your goals and needs, implement and integrate them, and automate your processes for more efficiency and increased conversions along your funnel.
Receive implementation support or training in specific areas such as: online lead generation, funnel strategy and automation (from lead generation to customer conversion and retention), database management and segmentation, automated workflows for tailored campaigning, A/B testing, personalised content, lead scoring, chatbot creation and more.
Align your marketing and sales/business development processes. We will work with you to select the ideal system(s) and develop the right processes to underpin your marketing, sales and the bridge between the two. This will help you prioritise the most qualified leads and maximise your sales efforts.
Engaging websites that lead to action
Is your website aligned with the objectives of your cause? Does it tell a clear, captivating story that resonates with your audience and prompts action? Does your content convert visitors into leads and get people to return for more?
Receive key action points for general improvement. You provide us with your objectives and analytics and we conduct an audit of your website’s content and structure, and offer advice on key areas of improvement.
Boost lead generation, sales or donations on your website. We will help you maximise the potential of your website in strengthening your funnel: from revamping the structure and content of your key pages to integrating your website with the systems that will power up your efforts.
Need a full website revamp? We can manage your project from A to Z: audit, persona research, strategy and structure, communication with web developers, content refresh, funnel strategy and content migration.